by Cheryl Treleaven | Jul 25, 2017 | Content
In my professional life, I work with companies looking to create customer experiences that’ll help set them apart from the competition. In the process, we take a hard look at the touchpoints – digital & physical, delivered directly through their staff or...
by Cheryl Treleaven | Jul 14, 2015 | Content
Does the marketing world really need another content marketing tool? This was a hotly debated issue at the recent Social Media Strategies Conference in Chicago. Pam Didner, formerly responsible for worldwide social media and content marketing at Intel, had a strong...
by Cheryl Treleaven | Apr 13, 2015 | Content
Disruptive business models and the sharing economy have already changed how we buy, sell and pay for goods and services, travel across cities, plan and book vacations, and consume all forms of entertainment from listening to music, reading magazines and books,...
by Colleen Nolan | Jan 27, 2015 | Community
Twitter Cards enable you to attach rich photos, videos and media experience to Tweets. Creating them is as easy as adding a few lines of HTML to your webpage. Users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their...
by Cheryl Treleaven | Oct 20, 2014 | Content, Thought Leadership
While many organizations are still in the early stages of brand publishing, many others have scaled their programs and are monetizing their investment in content. The steps between these extremes present a maturity model for brand publishing. Several models exist for...