While many organizations are still in the early stages of brand publishing, many others have scaled their programs and are monetizing their investment in content. The steps between these extremes present a maturity model for brand publishing. Several models exist for content marketing maturity models that essentially define four phases: chaos, tactical, strategic and monetization. Most, however, offer little insight into the core competencies required at each phase.

ComBlu recently researched content maturity models and extrapolated information from multiple sources and augmented these findings with our own institutional knowledge. Following is an infographic that summarizes this research and presents a roadmap for growing content competencies inside organizations.

Following are a few links to other POVs on content maturity models:

The Search and Content Marketing Maturity Models
Essential Stages of Content Marketing Evolution – If You’re Not Growing, You’re Dying
Content: The New Marketing Equation

In addition, you might find these eBooks helpful:

The Alchemy of Content
Content Supply Chain

 

Cheryl Treleaven
Cheryl Treleaven

Principal

Engaging your customers is at the heart of successful marketing programs. For more than 20 years, Cheryl has been building and executing content and thought leadership strategies designed to do just that. She is excited to be applying that well-honed skill to a help companies like Microsoft, Cisco, 3M, Intel, Capital One and Barclaycard tap into their stakeholder communities and build sophisticated content strategies.

Her experience base spans a range of industries – from technology and financial services to retail, travel, consumer products and healthcare. Cheryl has served as an integral member of her clients’ marketing teams, providing counsel on marketing and brand strategy, thought leadership, media relations, product introductions, and event management.

Prior to joining ComBlu, Cheryl spent 10 years leading corporate marketing for large, complex organizations.