by Brian Costea | Nov 8, 2011 | Community, Content
At the heart of any good gamification platform, there lies a single truth … reward and incent the most important behaviors if you want to properly engage with your customer base. Unfortunately, with the wild success of platforms such as Badgeville and Bunchball, many...
by Brian Costea | Mar 14, 2011 | Community
After an all-day marathon of sessions and all-night parties, I must admit that it was hard to get up and get motivated for another full day of activities. Fortunately, I was able to get myself together because the SXSW panels on Sunday were just as great as the ones...
by Cheryl Treleaven | Aug 2, 2010 | Content, Thought Leadership
I’ve always loved the phrase “Grandmother Research.” It’s a casual approach to gathering input about a topic of interest. The person conducting the survey asks everyone they know about the topic and then forms a point of view that reflects common wisdom. Not...
by Cheryl Treleaven | Jul 26, 2010 | Community
I love watching kites skip across the sky. The dips and turns delivered by the wind are both unpredictable and inevitable. One of the most interesting phenomenon about kites is that they can catch both tailwinds and headwinds in a single flight. Compare that to an...
by Steve Hershberger | Apr 27, 2010 | Community
Everyone knows the line. It’s a classic. Why is it important? Because as social media makes its inevitable evolution from interesting tactic to its grown up form, social marketing; badges, like blogs are on everyone’s mind. We want badges…We need badges. We must...
