by Cheryl Treleaven | Aug 7, 2018 | Featured Thought Leadership, Thought Leadership
Recently, during my daily morning monitoring, I stumbled across an article that spoke of The Origin of the Press Release. Thirty plus years into my career and after writing at least several thousand press releases, I had never thought about where they came from until...
by Cheryl Treleaven | May 16, 2017 | Thought Leadership
A while back I wrote a blog titled The Original Word of Mouth about the power of a phone call as a tool to cut through the electronic clutter in trying to reach reporters. Making phone calls to connect on a deeper level with reporters is something I strongly believe...
by Cheryl Treleaven | Sep 20, 2016 | Thought Leadership
As someone that has been implementing earned media programs since before the Internet (wow am I aging myself), I have seen HUGE changes in the world of thought leadership and public relations. As I stated in a recent blog, client’s needs have changed, the number and...
by Cheryl Treleaven | Apr 12, 2016 | Thought Leadership
In today’s ever-increasingly “social world”, how we define influencers has certainly changed. People in marketing and public relations used to primarily think of high-powered reporters at national outlets – like the New York Times and Wall Street Journal – as the...
by Cheryl Treleaven | Nov 18, 2014 | Thought Leadership
At a get together at a good friend’s recently, I was quite amused at the cocktail napkins that she passed out to all her guests. They read, “Let’s bring back the days when social networking was a cocktail party.” As a dental hygienist, social media does not really...
