content

Tag Archives for: content

5 Takeaways from Content Marketing World 2015

I spent last week alongside 3,499 of my peers from 50 countries at the biggest content marketing event of the year: Content Marketing World. It was my first time attending and first time in [...]

 

The Three C’s of Digital Transformation

Are you involved in any “digital transformation” initiatives at your company? Chances are the answer is ‘yes.’ Are you evolving your digital ecosystem, considering a personalization model, [...]

 

Back to School in a Content Marketing World

It’s that time of year.  Despite the humid August weather, the kids are prepping to head back to class. And so are many of us as the fall conference season kicks off.  For marketing pros, digital [...]

 

Do We Really Need Another Content Marketing Tool?

Does the marketing world really need another content marketing tool? This was a hotly debated issue at the recent Social Media Strategies Conference in Chicago. Pam Didner, formerly responsible for [...]

 

CMOs Make Strides in Becoming a Publisher

Today, brands have a big mission for content. As part of the steering committee for a Forbes study called, “Publish or Perish”, we had the opportunity to survey over 300 CMOs and interview [...]

 

The Conundrum of the Tech Marketer

My colleagues and I have been in the tech marketing space for well over a decade. Back in the old days it was simple (ish). We used direct input from our customers to shape different kinds of [...]

 

What’s a Satisfied Customer Worth to the Bottom Line?

Customer satisfaction, enhanced customer experience, customer relationship management – whatever name you give it, the concept has been the central focus of successful businesses for many years. An [...]

 

Culture Shock: Reorganizing your Marketing Department

If you are in the process of reorganizing your marketing department or a specific function/division within it (e.g. Content or Digital) understand that there isn't a one size fits all approach. But, [...]

 

Girl Power

With International Women’s Day just behind us, it seems like a good time to take a look at some of the best women-empowering social campaigns.  I was particularly drawn to those with real staying [...]

 

Publish or Perish?

For anyone working to advance their career in academics, the maxim of ‘publish or perish’ is deadly accurate. Moving up the department ladder to tenured status requires producing a steady stream [...]