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Tag Archives for: content

CUSTOMER EXPERIENCE – LESSONS FROM THE MOB

In my professional life, I work with companies looking to create customer experiences that’ll help set them apart from the competition. In the process, we take a hard look at the touchpoints – [...]

 

How Do You Manage Content Quality?

With the vastly increasing amount of content that brands must create daily, consistently producing high impact content is a huge challenge – particularly when content is created by many parts of [...]

 

Part 1: Getting started with content personalisation

This post was originally written by ComBlu's Kathy Baughman and featured on, Gather Content. ComBlu is a founding member of The Big Content Alliance (BCA), along with AvenueCX.  BCA was formed to [...]

 

Content Bingeing in a B2B world

Data is a natural by-product of today’s modern marketing techniques. Not only do our platforms generate a ton of information about the digital body language of customers and prospects, we can also [...]

 

Reader’s Choice – Most Popular ComBlu Content of 2016

This list is based on the most viewed and shared blog posts and slideshows in 2016. What is notable is that many were not developed this year. Below is a myriad list of topics that seem to be on the [...]

 

Press Pause: Getting Ready for Content Personalization

If content personalization was easy, everyone would already be doing it. In reality, most organizations do more talking about personalization than actually scaling the competency. Several reasons [...]

 

The Ever-changing World of Public Relations

Here we are more than halfway through 2016 (how the heck did that happen?) and I have been thinking about how much the world of thought leadership and public relations has changed over the last [...]

 

Does Your Content Strategy Reflect the Buyer’s Journey?

This post was originally written by ComBlu's Kathy Baughman and featured in FPS' newsletter, Banking on Content. Kathy is the president and founder at ComBlu. ComBlu specializes in content [...]

 

The CMO’s Guide to Personalization

When interviewing CMOs for a recent Forbes study, The Publish or Perish Report, one thing became clear: moving enterprise content strategy to one of individualized or personalized experiences was the [...]

 

Effortless Content Doesn’t Come Easy

Everyone has that one friend who is always so put together – and they make it look easy. In reality, that well turned-out friend works out faithfully at 5 am, after getting 8 hours of sleep, eating [...]