by Jennifer Voisard | Feb 19, 2019 | Content
For years, companies have embraced conceptually the need for customer-centricity. A key, but tricky marketing trend in B2B is applying that concept to content strategy. ComBlu is often asked to speak about this topic and the value that this approach brings (in fact,...
by Cheryl Treleaven | Oct 30, 2018 | Content
This post was written by ComBlu partner Steven Keith, Founder of CX Pilots. Leaders of professional services firms who are tasked with implementing CX programs are often looking for the best way to join the Client Experience movement without too much distraction from...
by Cheryl Treleaven | Jan 17, 2018 | Content
This was originally published on kevinpnichols.com, by Kevin Nichols, a Big Content Alliance Partner. One of my favorite LinkedIn influencers, Tom Goodwin, recently wrote in a LinkedIn post: “I think my mega trend for 2018 is just the word “same.” The trends decks I...
by Cheryl Treleaven | Oct 10, 2017 | Content
This post was written by Steven Keith, Founder of CX Pilots. As the discipline of Customer Experience glides firmly into the mainstream and nearly everyone across marketing, e-Business, and operations are now talking about CX, and how to extract maximum value from...
by Jennifer Voisard | Sep 6, 2017 | Content
This summer I immersed myself into the drama and intrigue of the evolving B2B Buyer. I read several recent sizzling studies and papers from a variety of sources designed to examine the state of B2B buying and how vendors stack up against the digital expectations of...