Resolve to be customer-centric in 2019

Resolve to be customer-centric in 2019

For years, companies have embraced conceptually the need for customer-centricity. A key, but tricky marketing trend in B2B is applying that concept to content strategy. ComBlu is often asked to speak about this topic and the value that this approach brings (in fact,...

Content in 2018 and Beyond

This was originally published on kevinpnichols.com, by Kevin Nichols, a Big Content Alliance Partner.  One of my favorite LinkedIn influencers, Tom Goodwin, recently wrote in a LinkedIn post: “I think my mega trend for 2018 is just the word “same.” The trends decks I...

Avoid These 12 Potential Pitfalls in CX

This post was written by Steven Keith, Founder of CX Pilots.  As the discipline of Customer Experience glides firmly into the mainstream and nearly everyone across marketing, e-Business, and operations are now talking about CX, and how to extract maximum value from...