by Jennifer Voisard | May 12, 2020 | Content, Featured content strategy
In an effort to understand new content best practices, our team conducted a special journey mapping exercise to see how the pandemic may be impacting technology related decision-making in B2B. We chose an ecommerce platform decision in manufacturing for our scenario,...
by Jennifer Voisard | May 12, 2020 | Content
Futurist and innovator Brian Solis recently introduced the concept of the “novel economy.” In an interview with fellow innovator Vala Afshar, Solis explained, “We are entering what I call a Novel Economy. Novel means new and unusual and that accurately describes...
by Jennifer Voisard | Mar 31, 2020 | Content
Strategic content is more urgent than ever. During this uncertain period of social distancing and isolation, digital channels allow us to reach customers anywhere. And besides walking and educating their kids, customers are taking advantage of found time to catch up...
by Cheryl Treleaven | Dec 11, 2019 | Content, Featured content strategy
Nothing speaks more to the need for understanding your buyer’s content journey than this: 70% of a purchase decision is made before talking to the company. At least that’s the case in the B2B world, according to Gartner Group. Netting it out, a content journey...
by Cheryl Treleaven | Nov 21, 2019 | Content, Trending Topics
“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times. Why? Could be too little time to fill too many content holes. Too many ‘cooks’ in the content kitchen. We’re often trying to keep...
