by Cheryl Treleaven | Aug 17, 2011 | Community, Content, Thought Leadership
It’s Year 3 of our annual research on the State of Online Branded Communities – and we’re in the home stretch. So I thought this would be a good time to press pause and see where we are so far. A little background first. What distinguishes our study is its focus on...
by Colleen Nolan | Jul 19, 2011 | Community
A few weeks ago, the folks at Pew Internet released a study: Social Networking Sites and Our Lives. The study comes on the heels of recent claims that social networks have a negative effect on our ability to trust and connect with others both online and...
by Peter Duckler | Jul 11, 2011 | Community, Content
My workday always started the same: a venti Starbucks with a side of the top dailies. I came into work at least two hours early to allow for time to devour all the news that’s fit to print. After all, reading a broadsheet on the bus was simply not...
by Colleen Nolan | Jun 28, 2011 | Community
At the School of WOM last month in Chicago I attended several presentations about ethics in social media. I also heard WOMMA Board members and staff talk about defining and upholding ethical conduct in the social media space. While WOMMA’s role in this is important,...
by Brian Costea | Jun 21, 2011 | Community
I’d be willing to bet dollars to doughnuts that every brand out there starts off looking at measurement in the same way: Measuring ROI of their social programs. In fact, brands get so consumed in this one particular measure, that they forget about what’s really...
