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Brand Advocacy Redux

by Cheryl Treleaven | Jun 26, 2012 | Content, Thought Leadership

A few years ago, engagement was the holy grail of marketing. Brands delivered interactive campaigns designed to stimulate action and interaction: Take a poll, share or upload a photo, join a “community,” create a video, and so on. Unfortunately, the outcome was a lack...

The Paradox of Big Data

by Steve Hershberger | May 22, 2012 | Content, Thought Leadership

  Recently Gartner predicted that by 2017, marketing’s technology spend will exceed that of IT’s within the business enterprise. According to Gartner, 2011 B2B and B2C marketing budgets as a percentage of revenue were almost three times as high (10 percent) as IT...

Crossing the social chasm

by Steve Hershberger | Mar 27, 2012 | Content

Why don’t fad diets work? Experts say that when dieting, people become fixated on what they eat, how often and the corresponding loss of weight. Once that weight goal has been achieved and the pants fit again, time to celebrate. No more hard-boiled eggs and plain...
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