Catch Phrases from the 2012 WOMMA Summit

  My family are board game fanatics, wit “Catch Phrase” being a favorite. I constantly hear phrases that I think would be good for a professional version of the game. This happened a lot last week at The Word of Mouth Marketing Association’s (WOMMA) annual...

The State of Brand Advocacy Marketing

Over the last few months, the ComBlu team has been immersed in an intensive research process. Our goal was to assess the current state and maturation level of brand advocacy, identify emerging trends and themes and determine where advocates impact the buyer’s decision...

Part 2: Engaging Brand Advocates

In my last post, we talked about the fact that advocacy marketing was hot and trending again. We covered the nature of brand advocates, their personas, the business value they deliver and their influence. Today, we will expand on this topic and focus on how best to...