by Cheryl Treleaven | Jun 26, 2012 | Content, Thought Leadership
A few years ago, engagement was the holy grail of marketing. Brands delivered interactive campaigns designed to stimulate action and interaction: Take a poll, share or upload a photo, join a “community,” create a video, and so on. Unfortunately, the outcome was a lack...
by Jennifer Voisard | May 15, 2012 | Content, Thought Leadership
Part One: Who are advocates and why they matter. Brand advocates are hot and trending—again. Conversation about brand advocates and their business value is buzzing, because we have more collective experience under our belts. Advocate programs are beyond the proof of...
