by Cheryl Treleaven | Apr 20, 2015 | Community, Content
Customer satisfaction, enhanced customer experience, customer relationship management – whatever name you give it, the concept has been the central focus of successful businesses for many years. An entire industry is dedicated to measuring, calibrating, communicating,...
by Jennifer Voisard | Apr 8, 2015 | Community, Content
If you are in the process of reorganizing your marketing department or a specific function/division within it (e.g. Content or Digital) understand that there isn’t a one size fits all approach. But, an efficient and successful organization always boils down to...
by Jennifer Voisard | Feb 25, 2015 | Community, Content, Thought Leadership
Brands are doing some wonderful and cool things on social media these days – Oreo instantly comes to mind. Their YouTube channel alone has over 82 million views. In fact, according to eMarketer 2014 was going to be “the year of social” for brands. However, things...
by Colleen Nolan | Jan 27, 2015 | Community
Twitter Cards enable you to attach rich photos, videos and media experience to Tweets. Creating them is as easy as adding a few lines of HTML to your webpage. Users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their...
by Jennifer Voisard | Jan 13, 2015 | Community, Content
My favorite reads of 2015 have been around the technological advances depicted in Back to the Future II. I firmly believed that when I walked out of that movie theater in 1989 I would be riding a hoverboard today. Even though we are not ready for flying cars, there...
by Cheryl Treleaven | Jan 6, 2015 | Community, Content
When I started to think about what content stood out for me in 2014, it was all about the visual. I’m not alone. Most people (65-85% according to Trend Reports) consider themselves ‘visual learners, forming meaning and organizing thoughts based on what they see more...
