Dell and Twitter: Bada-ching!

by | Jun 19, 2009 | Community

There is a debate bubbling up on this topic.  Why?  I really have no idea. In March Dell was able to generate $1,000,000 in revenue and cultivate 100,000 followers for their @delloutlet handle.  Today they have 677,825 followers. Here is a sample tweet: “@Sc00ter Did...

Somebody get Bill Ford to read this

by | Jun 18, 2009 | Content

Ford Motor company’s biggest competitive marketing weapon is a doddering 100 year old.  Actually it is about 100,000 doddering 100 year olds. The other day I went to a meeting and the person I met drove up in his Model T.  Well, it isn’t every day you see a Model T,...

Artificial Flatness

by | Jun 16, 2009 | Thought Leadership

This morning I had breakfast with a gentleman named Karl who is a thought leader in organizational development and human capital and an all around good fellow.  I’ve reconstructed our in this blog post because it was very insightful. Karl:  Talked to a FT 500 company...

Is Social Media a ‘trick play’?

by | Jun 9, 2009 | Community

Yesterday I had the good fortune to be with a couple of former NBA greats.  My nine year old son and a handful of his friends had the good luck to spend a couple of hours at Conseco Field House’s practice gym with these guys.  There was a lot of shouting and running...

Boiling the frog

by | Jun 5, 2009 | Thought Leadership

Ever hear the expression “if you drop a frog in boiling water, it’ll jump out but if you put a frog in water and slowly turn up the heat, it’ll cook itself.” Personally, I have never tried this experiment but the analogy works for me.  The gist here is will the frog...