by Steve Hershberger | Nov 21, 2011 | Community, Content
2011 may be remembered as the year that WOMMA grew into adulthood. For some of us, we can recall the formative first couple of years of WOMMA; the years we as an association and its collective members made up many of the rules as we went along. Although...
by Steve Hershberger | Sep 7, 2011 | Content
The words came across the telephone to me in a one-two punch. The punches weren’t aimed at me. Rather, I was getting to review the bout on tape delay. It was being shared with me by a colleague who’d been in the boxing match and gotten a bit bloodied in the...
by Steve Hershberger | Jul 5, 2011 | Content
Making decisions in isolation is rarely a good idea especially decisions that impact other people. Let’s review a few possible scenarios, both big and small and see the cause and effect of isolated decision making. Isolated Decision 1: You stop at the fireworks store...
by Steve Hershberger | May 4, 2011 | Content
For many of us, the line between online and off has disappeared. Bandwidth is relatively cheap, public hotspots are almost ubiquitous and mobile technology and infrastructure is rapidly catching up to the hype. I can’t think of a time in the last two years when I...
by Steve Hershberger | Mar 1, 2011 | Community
This is a late but timely second installment of Measuring Social Media is Dangerous. The other day I logged onto Venture Beat. Low and behold the number of funded companies engaged in or developing social analytics tools has exploded. There is a company to measure,...
