by Steve Hershberger | Feb 5, 2009 | Content
I had dinner last night with an economist formerly who is also a friend of mine and with whom I used to race bicycles. Years ago, we were both track racers (riding in a velodrome with a heavily banked track). Our specialty was the 500 meter kilo, a very fast...
by Steve Hershberger | Feb 4, 2009 | Thought Leadership
It was 4 degrees at 5:45am this morning. It was also dark. I slid and stumbled down the still snow covered driveway to locate my Wall Street Journal, the old-school paper kind. Finding it I made my way quickly back inside. But as I walked, I noticed one...
by Steve Hershberger | Jan 9, 2009 | Community
Recently, I got a call from a friend of mine. He’s a pretty smart guy, but he began our call like this. “Hey, I may be an idiot because I don’t understand something that seems so mind-numbingly simple. Can you help me?” I asked him what was bothering him. He said that...
by Steve Hershberger | Jan 9, 2009 | Community
In the November 2007 issue of CRM magazine I recently read an article titled ‘Have You Caught It?’ The premise of this article was that Viral Marketing is striking out…but viral isn’t to blame. The article starts out like this. ...
