by Jennifer Voisard | Oct 8, 2013 | Community
Writing about the power and importance of social networks and location-based technology must seem so yesterday. But, what if the devastating floods that hit Colorado in September happened in the PC years (pre-social) and not today? The negative impact on the rescue...
by Jennifer Voisard | Jul 2, 2013 | Community
Are you sifting through the new FTC compliance rules for social engagement and trying to figure out what it all means? Really it is all about common sense. If you think about it, the rules are simply designed to keep us transparent as we craft new marketing strategies...
by Jennifer Voisard | May 14, 2013 | Content
Fact: Content marketing is the new darling of social business and has dominated the conversation over the last few years. The numbers speak for themselves. There were roughly 50,000 blog posts and over 100,000 tweets just on content strategy in the last year alone....
by Jennifer Voisard | Apr 9, 2013 | Thought Leadership
The secret sauce of a successful online community isn’t a big mystery waiting to be revealed. For the last four years, we have been digging into the nitty-gritty detail of hundreds of branded communities across multiple industries. Our goal has always been to...
by Jennifer Voisard | Feb 20, 2013 | Content
A quick guide to social listening If you haven’t been exercising your right to fast forward through commercials lately, you might have noticed a few IBM ads on TV about social analytics and how it will help ‘create a smarter planet’. Or you might have read...
