by Jennifer Voisard | Apr 8, 2015 | Community, Content
If you are in the process of reorganizing your marketing department or a specific function/division within it (e.g. Content or Digital) understand that there isn’t a one size fits all approach. But, an efficient and successful organization always boils down to...
by Jennifer Voisard | Feb 25, 2015 | Community, Content, Thought Leadership
Brands are doing some wonderful and cool things on social media these days – Oreo instantly comes to mind. Their YouTube channel alone has over 82 million views. In fact, according to eMarketer 2014 was going to be “the year of social” for brands. However, things...
by Jennifer Voisard | Feb 7, 2015 | Thought Leadership
During a conversation last week with some clients and colleagues, we were talking about business benefits of a product – one of which was achieving “agility.” It is a hot topic of conversation in business today across multiple functions — IT, Marketing, HR, and...
by Jennifer Voisard | Jan 13, 2015 | Community, Content
My favorite reads of 2015 have been around the technological advances depicted in Back to the Future II. I firmly believed that when I walked out of that movie theater in 1989 I would be riding a hoverboard today. Even though we are not ready for flying cars, there...
by Jennifer Voisard | Nov 10, 2014 | Content
It is that magical time of year again that brings us all together. I am not referring to the joys of the holiday season, however. I am talking about the joys of strategic planning for next year! If the following represents you (or someone you work with), then keep...
