by Cheryl Treleaven | Feb 2, 2016 | Content
The good news is you’re going to be at the forefront of marketing. The bad news is it is getting harder to perform to expectations. So says the author of Why Content Marketing Success Will Be Harder to Achieve in 2016. It would be wise to heed his counsel. The...
by Jennifer Voisard | Jan 26, 2016 | Community, Content
This blog was co-created with my colleague, Cheryl Treleaven. We are of the minds that the following quote speaks volumes, “We don’t have a choice on whether we do social media; the question is how well we do it.” Erik Qualman, author, Socialnomics. In 2016 we think...
by Cheryl Treleaven | Jan 11, 2016 | Thought Leadership
This post was originally written by Grant Butler and featured on the Brand Publishing Institute blog. The notion of establishing thought leadership has emerged as a top priority with sales and marketing executives. Growth-starved organizations are looking for ways to...