Tag Archives for: content

FTC Compliance in Social Media: Do’s, Don’ts and Tips for Marketers

As marketers, we’re tasked with staying current on the ever-evolving social tools/apps/platform enhancements that relate to our industry. Let’s face it—it’s a lot to keep up with! So, if [...]


How Effective Is Your Marketing Content?

As you publish marketing content, you need to ensure that you have systems in place to measure its effectiveness as well as continuously improve your content marketing efforts. The best way to do [...]


Reader’s Choice: The Best of Lumenatti 2012

  On behalf of my fellow Lumenatti bloggers I would like to say thank you for reading our thoughts and musings on all things social. Looking back, we had a lot to say over the last twelve [...]


In Case the Mayans are Wrong: 2013 Social Predictions

2012 is quickly coming to a close, and because of that, our office has been abuzz. But our conversations are not about resolutions to eat less and exercise more—after all, we’re a bunch of social [...]


Brand Advocacy Marketing: Inquiring Minds Want to Know

Marketers are getting smarter when it comes to brand advocates. They realize that advocates can be a powerful word-of-mouth and amplification channel. They understand that advocates need to be [...]


Catch Phrases from the 2012 WOMMA Summit

  My family are board game fanatics, wit “Catch Phrase” being a favorite. I constantly hear phrases that I think would be good for a professional version of the game. This happened a lot [...]


The future of marketing: All roads lead to Rome

  On October 18th, I-COM, The International Conference for Online Measurement held its 2012 Global Summit. This is important because I-COM is probably the most important marketing conference [...]


Three Questions to Measuring Social ROI

When it comes to measuring social media programs, everyone wants to know the same thing: How do I calculate the ROI of my program? In order to answer this question, you must take into account more [...]


The State of Brand Advocacy Marketing

Over the last few months, the ComBlu team has been immersed in an intensive research process. Our goal was to assess the current state and maturation level of brand advocacy, identify emerging trends [...]


Content Quality

Content, content everywhere, but not a thing to read? OK, so it’s a little dorky to quote the Rime of the Ancient Mariner but if you take a critical look at some of the major brands’ content [...]