by Colleen Nolan | Mar 10, 2015 | Content
To say that mobile advertising’s growth is meteoric is to have what my brother calls a “keen grasp of the obvious.” U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to comScore. Combined with mobile...
by Cheryl Treleaven | Feb 10, 2015 | Content
Content operations remain a hot button for marketers. One of the most vexing challenges facing CMOs today is platform proliferation which has led to technology overload and too many sources of data. The rise of content marketing has compounded the problem through the...
by Pam Flores | Jan 20, 2015 | Content, Thought Leadership
Many firms in the highly commoditized financial services industry struggle with the same thing: how to build awareness and credibility for their expertise, and truly differentiate themselves from other players in the space. After all, one company’s money is as green...
by Cheryl Treleaven | Jan 6, 2015 | Community, Content
When I started to think about what content stood out for me in 2014, it was all about the visual. I’m not alone. Most people (65-85% according to Trend Reports) consider themselves ‘visual learners, forming meaning and organizing thoughts based on what they see more...
by Cheryl Treleaven | Dec 8, 2014 | Content
Robert Frost has intrigued generations with his epic but brief poem about choosing your path in life. Let’s use his poetic insights as a corollary for creating a viable content journey for B2B marketers. In any content journey, the customer is hero. The story of his...