It’s Mobilization Time

To say that mobile advertising’s growth is meteoric is to have what my brother calls a “keen grasp of the obvious.” U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to comScore. Combined with mobile...

Visual Content Standouts

When I started to think about what content stood out for me in 2014, it was all about the visual.  I’m not alone.  Most people (65-85% according to Trend Reports) consider themselves ‘visual learners, forming meaning and organizing thoughts based on what they see more...

Content Journey—the Road Less Taken

Robert Frost has intrigued generations with his epic but brief poem about choosing your path in life. Let’s use his poetic insights as a corollary for creating a viable content journey for B2B marketers. In any content journey, the customer is hero. The story of his...