Boldly Going in B2B Sales: Less Kirk, More Spock

This post was originally written by Bob Apollo on the blog, Customer Think. The traditional profile of a successful sales person isn’t a million miles away from the personality of Captain James [...]


Finding the Stories That Need to Be Told

Recognized with an Emmy for her work as the title character in Olive Kitteridge, Frances McDormand should also to be applauded for what is likely the shortest acceptance speech in history, saying: [...]


Organizing for the Digital Customer Journey

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  Organizations in B2B and B2C increasingly need to organize for the digital customer journey. It’s [...]


5 Takeaways from Content Marketing World 2015

I spent last week alongside 3,499 of my peers from 50 countries at the biggest content marketing event of the year: Content Marketing World. It was my first time attending and first time in [...]


The Three C’s of Digital Transformation

Are you involved in any “digital transformation” initiatives at your company? Chances are the answer is ‘yes.’ Are you evolving your digital ecosystem, considering a personalization model, [...]


Back to School in a Content Marketing World

It’s that time of year.  Despite the humid August weather, the kids are prepping to head back to class. And so are many of us as the fall conference season kicks off.  For marketing pros, digital [...]


What Are New Tasks of Salespeople in the Digital World?

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  The digital evolution has changed how organizations conduct business. There’s a lot of change [...]


Do We Really Need Another Content Marketing Tool?

Does the marketing world really need another content marketing tool? This was a hotly debated issue at the recent Social Media Strategies Conference in Chicago. Pam Didner, formerly responsible for [...]


CMOs Make Strides in Becoming a Publisher

Today, brands have a big mission for content. As part of the steering committee for a Forbes study called, “Publish or Perish”, we had the opportunity to survey over 300 CMOs and interview [...]


The Conundrum of the Tech Marketer

My colleagues and I have been in the tech marketing space for well over a decade. Back in the old days it was simple (ish). We used direct input from our customers to shape different kinds of [...]