The continued-but narrowing-Digital Divide

In a recent Marketing Profs post, some interesting information came to light. Namely, how important content is to the purchase process. This shouldn’t be a surprise to anyone, but instead of taking this fact at face value, let’s take a different look at the role...

When measurement fails you

If you were to sit down in any one of these seats in the below picture, could you decipher what was going on in a reasonable period of time while at 38,000 feet?  What if your life depended on it?  Without some serious help, probably not. What would you do?  Nothing? ...

We are live in 5-4-3…

When watching from the couch, TV looks, well…easy.  I have come to learn that hosting a web-based interview-format show is anything but easy.  There is a lot that goes into doing it well.  While I doubt that I will ever get called up the the majors and host a network...