by Colleen Nolan | Mar 21, 2013 | Content
A few weeks ago I attended WOMMA’s WOM Fest in Chicago. During the meeting, one of the speakers, Kristian Bush from the musical group Sugarland, talked about how they have used WOM to attract and build a fan base. As Kristian talked, he told a few fun stories about...
by Steve Hershberger | Jan 30, 2013 | Thought Leadership
There are a lot of blogs on social marketing, social media and word of mouth today and like bellybuttons, everyone has an opinion. Here is the thing that has bugged me for nearly the last two years (yes, that is a long time to be perturbed by anything unless you are...
