by Cheryl Treleaven | Mar 22, 2016 | Content
This post was originally written by Jennifer Connelly on the WOMMA blog. Kathy is the president and founder at ComBlu. ComBlu specializes in content strategy, influencer marketing and thought leadership programs. Kathy, who is currently a member of the WOMMA Board of...
by Cheryl Treleaven | Dec 8, 2015 | Content
Influencer marketing has been around for a long time. Appropriately enough, its influence as a discipline is growing. According to SheSpeaks, 70% of brands will increase their influencer marketing budget in 2016. The types of influencers that brands are using are...
by Cheryl Treleaven | Nov 3, 2015 | Content
Brand Publishing – defined as the production, management, distribution, and optimization of marketing and sales content at scale – has become essential to the future growth of every business and critical to the success of every Chief Marketing Officer (CMO). The Brand...
by Cheryl Treleaven | Dec 15, 2014 | Content, Thought Leadership
The annual confab of the Word of Mouth Marketing Association (WOMMA) always provides some interesting tidbits from its array of expert speakers. Here are three of my favorite presentations: NASA Social Who knew how cool NASA’s social program is? Of...
by Steve Hershberger | Jan 30, 2013 | Thought Leadership
There are a lot of blogs on social marketing, social media and word of mouth today and like bellybuttons, everyone has an opinion. Here is the thing that has bugged me for nearly the last two years (yes, that is a long time to be perturbed by anything unless you are...
