by Cheryl Treleaven | Mar 24, 2015 | Content
For anyone working to advance their career in academics, the maxim of ‘publish or perish’ is deadly accurate. Moving up the department ladder to tenured status requires producing a steady stream of scholarly articles, which are rarely read by anyone other than the...
by Cheryl Treleaven | Mar 3, 2015 | Content
The “war” between sales and marketing is legendary inside many organizations. Sales thinks marketing provides little value and marketing thinks sales is uncooperative and places the blame for underperformance on them. Content, which should be a bridge between the two,...
by Cheryl Treleaven | Feb 10, 2015 | Content
Content operations remain a hot button for marketers. One of the most vexing challenges facing CMOs today is platform proliferation which has led to technology overload and too many sources of data. The rise of content marketing has compounded the problem through the...
by Cheryl Treleaven | Feb 3, 2015 | Content, Thought Leadership
Conflicting goals for content marketing can create ineffective business results when audience needs do not come first. The pressure to produce new and relevant content can actually result in fewer ‘leads’ if the authors are not continuously working to address the...
