by Cheryl Treleaven | Nov 21, 2019 | Content, Trending Topics
“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times. Why? Could be too little time to fill too many content holes. Too many ‘cooks’ in the content kitchen. We’re often trying to keep...
by Cheryl Treleaven | Mar 8, 2016 | Content
Contextual content marketing is a top agenda item of sophisticated marketers. Delivering content that targets the immediate need of the person looking for information is technically possible. The value of these experiences, however, is dependent upon the quality of...
by Cheryl Treleaven | Feb 23, 2016 | Content
“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times. Why? Could be too little time to fill too many content holes. Too many ‘cooks’ in the content kitchen. We’re often trying to keep...
by Cheryl Treleaven | Feb 2, 2016 | Content
The good news is you’re going to be at the forefront of marketing. The bad news is it is getting harder to perform to expectations. So says the author of Why Content Marketing Success Will Be Harder to Achieve in 2016. It would be wise to heed his counsel. The...
by Jennifer Voisard | Jan 26, 2016 | Community, Content
This blog was co-created with my colleague, Cheryl Treleaven. We are of the minds that the following quote speaks volumes, “We don’t have a choice on whether we do social media; the question is how well we do it.” Erik Qualman, author, Socialnomics. In 2016 we think...
