by Peter Duckler | Apr 2, 2013 | Community
Remember the Heinz Ketchup commercial with Carly Simon touting the virtues of anticipation along with images of ketchup with the taste that’s worth the wait? I’m reminded of that right now as I wait in a virtual line for the ultimate ioS app that promises to...
by Brian Costea | Aug 28, 2012 | Community
In the past I’ve covered how to go about selecting what social platform to use when rolling out a social strategy for your brand or product. However, if you are someone that is just dipping their toe in the water (or is on a limited marketing budget), one of the best...
by Steve Hershberger | Jul 24, 2012 | Community, Content, Thought Leadership
By now, everyone has seen this Infographic. Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are growing at substantial rate. Today, you can track and measure virtually any...
by Steve Hershberger | May 22, 2012 | Content, Thought Leadership
Recently Gartner predicted that by 2017, marketing’s technology spend will exceed that of IT’s within the business enterprise. According to Gartner, 2011 B2B and B2C marketing budgets as a percentage of revenue were almost three times as high (10 percent) as IT...
