by Colleen Nolan | Mar 10, 2015 | Content
To say that mobile advertising’s growth is meteoric is to have what my brother calls a “keen grasp of the obvious.” U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to comScore. Combined with mobile...
by Colleen Nolan | Jan 27, 2015 | Community
Twitter Cards enable you to attach rich photos, videos and media experience to Tweets. Creating them is as easy as adding a few lines of HTML to your webpage. Users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their...
by Steve Hershberger | Jun 4, 2013 | Content
In a recent Marketing Profs post, some interesting information came to light. Namely, how important content is to the purchase process. This shouldn’t be a surprise to anyone, but instead of taking this fact at face value, let’s take a different look at the role...
by Steve Hershberger | Oct 30, 2012 | Content, Thought Leadership
On October 18th, I-COM, The International Conference for Online Measurement held its 2012 Global Summit. This is important because I-COM is probably the most important marketing conference occurring today and one that most marketers have never heard of. For the...
by Steve Hershberger | May 22, 2012 | Content, Thought Leadership
Recently Gartner predicted that by 2017, marketing’s technology spend will exceed that of IT’s within the business enterprise. According to Gartner, 2011 B2B and B2C marketing budgets as a percentage of revenue were almost three times as high (10 percent) as IT...
