by Brendan Jackson | Jan 22, 2014 | Content
With 2014 being the year of “big data,” hopefully 2015 will be the year where we start using that data as part of our decision making process when creating and executing plans to connect with our targets online. Whether it’s through display advertising, paid search,...
by Brendan Jackson | Nov 18, 2013 | Content
As more and more brands come to the see the importance of a Content Marketing Strategy, and put money and resources into developing that strategy, the question becomes “Now what?” The development of a Content Strategy is not something you do overnight, and...
by Colleen Nolan | Oct 29, 2013 | Content
At ComBlu, part of our approach to content strategy includes an insights process involving a deep dive on topics. One interesting trend I have noticed in the last six months is an increase in the number of clients certain they know the topics in high demand....
by Pam Flores | Oct 15, 2013 | Thought Leadership
Having led numerous thought leadership and media relations campaigns, not to mention serving as the “Chief Press Release Writer” at ComBlu for more years than I care to share, I thought it appropriate to pass along a MarketingProfs article my colleague Cheryl shared...
by Brendan Jackson | Sep 24, 2013 | Content
The most surprising thing about attending Content Marketing World 2013 was how many people were there—over 1700. I was thrilled to see so many people finally figuring out how important content marketing is to the success of their brands and its potential to...