by Jennifer Voisard | May 12, 2020 | Content, Featured content strategy
In an effort to understand new content best practices, our team conducted a special journey mapping exercise to see how the pandemic may be impacting technology related decision-making in B2B. We chose an ecommerce platform decision in manufacturing for our scenario,...
by Jennifer Voisard | May 12, 2020 | Content
Futurist and innovator Brian Solis recently introduced the concept of the “novel economy.” In an interview with fellow innovator Vala Afshar, Solis explained, “We are entering what I call a Novel Economy. Novel means new and unusual and that accurately describes...
by Cheryl Treleaven | Dec 11, 2019 | Content, Featured content strategy
Nothing speaks more to the need for understanding your buyer’s content journey than this: 70% of a purchase decision is made before talking to the company. At least that’s the case in the B2B world, according to Gartner Group. Netting it out, a content journey...
by Jennifer Voisard | Sep 4, 2018 | Content, Trending Topics
This post has been republished on September 4, 2018. In the few years since I wrote the Hitchhiker’s Guide to a Content Journey, the gap between B2B vendor content and buyer preference has widened significantly. Contributing to this content chasm is the evolved and...
by Cheryl Treleaven | Mar 24, 2015 | Content
For anyone working to advance their career in academics, the maxim of ‘publish or perish’ is deadly accurate. Moving up the department ladder to tenured status requires producing a steady stream of scholarly articles, which are rarely read by anyone other than the...
