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How generational differences impact the B2B decision journey

How generational differences impact the B2B decision journey

by Jennifer Voisard | Aug 29, 2022 | Community, Content, Content Strategy, Trending Topics

Do generational differences impact the B2B journey? Yes. Our team increasingly hears from Sales leaders that B2B buyers don’t agree on their problems so they can’t agree on a solution — and often the associated change management is just “too hard” for some to...

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