by Cheryl Treleaven | Dec 15, 2014 | Content, Thought Leadership
The annual confab of the Word of Mouth Marketing Association (WOMMA) always provides some interesting tidbits from its array of expert speakers. Here are three of my favorite presentations: NASA Social Who knew how cool NASA’s social program is? Of...
by Brendan Jackson | Jan 22, 2014 | Content
With 2014 being the year of “big data,” hopefully 2015 will be the year where we start using that data as part of our decision making process when creating and executing plans to connect with our targets online. Whether it’s through display advertising, paid search,...
by Cheryl Treleaven | Jul 9, 2013 | Content
Midyear Review Every January, pundits and prognosticators predict trends for the coming year. Earlier this year, we sifted through multiple sources to glean what prophecies were being foretold for 2013 in marketing strategy, content strategy, analytics and a few other...
