by Cheryl Treleaven | Aug 2, 2010 | Content, Thought Leadership
I’ve always loved the phrase “Grandmother Research.” It’s a casual approach to gathering input about a topic of interest. The person conducting the survey asks everyone they know about the topic and then forms a point of view that reflects common wisdom. Not...
by Cheryl Treleaven | May 17, 2010 | Content, Thought Leadership
Today’s “Theory and Practice” column in The Wall Street Journal was about the shelf life of CEOs’ “hunker down” strategies. It seems that the Great Recession inspired some leaders to innovate and seek customer or employee input. One example was Regus, PLC, a...
by Steve Hershberger | Mar 17, 2010 | Content, Thought Leadership
Recently, Marketing Sherpa published a report that highlights social media’s effectiveness on program outcomes. Ok, first of all, for the fifty-fifth time, Social Media is a tactic, not a strategy but I digress. Marketing Sherpa’s report included the below...
by Cheryl Treleaven | Mar 8, 2010 | Content, Thought Leadership
One of the first things that Sam Palmisano did after becoming CEO of IBM was to do a values gut check. Palmisano felt strongly that a refreshed values system would provide a roadmap for operating differently in a rapidly changing market environment and...
by Cheryl Treleaven | Mar 2, 2010 | Content, Thought Leadership
Right before the holidays I had the honor of presenting at the All Services Social Media Conference, which was sponsored by The School of Continuing Studies at Georgetown University. The event was part of an ongoing initiative spearheaded by Colonel Kevin Arata to...
by Steve Hershberger | Feb 22, 2010 | Thought Leadership
One day I stopped to ask a farmer why they use silos. After getting the ‘boy are you some sort of igneramous’?!’ look, he answered my question. “Keeps product separated. One goes one place for one price, another somewhere else. Also keeps it safe. You know,...
