by Brendan Jackson | Sep 24, 2013 | Content
The most surprising thing about attending Content Marketing World 2013 was how many people were there—over 1700. I was thrilled to see so many people finally figuring out how important content marketing is to the success of their brands and its potential to...
by Cheryl Treleaven | Sep 10, 2013 | Content, Thought Leadership
Thanks to Michael Brenner of SAP for allowing us to re-post my guest column on his blog, B2B Marketing Insider, which appeared on September 3, 2013 Why is Content so Painful? Brands face multiple obstacles when organizing the content function. They must grapple with...
by Cheryl Treleaven | Aug 27, 2013 | Content
We all face it – the ongoing challenge to stay on top of “what’s new, what’s next.” Even with a host of tech-enabled tools to help aggregate relevant material, there always seems to be more content that I’d like to read than I could possibly consume on a daily...
by Colleen Nolan | Aug 20, 2013 | Content
Like many writers, each time I sit down to develop content for our blog, I push myself to offer something new, insightful and relevant. We’ve all read bad blog posts – and no one wants to author one. And while I only occasionally have to rise to the challenge of...
by Pam Flores | Aug 7, 2013 | Community, Content
ComBlu has been partnering with Verizon Wireless for a little over two years now to manage a program designed to identify and invite select groups of lifestyle bloggers to test out some of the latest and greatest technology and mobile devices and share with their...
by Brian Costea | Jul 24, 2013 | Community, Content
Recently, I attended a conference and heard a speaker say that you should only have two metrics on a dashboard; the rest is just white noise distracting you from the true story of your program. In theory, this is an interesting concept and I agree that a top-level...