by Steve Hershberger | May 27, 2009 | Community
Below is a real excerpt example taken from a CPI (Consumer Performance Index) dashboard. Why am I showing this? Simple. If you can not articulate and defend the value your community is delivering to your organization (note I don’t say brand), you do not know the...
by Steve Hershberger | May 22, 2009 | Community
Consider these community facts (these are real, hard metrics from a number of brand communities but are sanitized and general for reasons of NDA). Keep in mind, the metrics I am sharing are only the tip of the iceberg of what can and should be measured to effectively...
by Steve Hershberger | May 20, 2009 | Community
I recently attended the Community 2.0 conference in San Francisco. I am going to try and distill my experience down into a couple of key thoughts about what I learned. 1. Brands have begun to understand the importance that their operation (i.e. the other elements of...
by Steve Hershberger | May 13, 2009 | Community
Where performance is measured, performance improves. Where performance is measured and reported, the rate of improvement accelerates. -Thomas S. Monson (1927 – ) If you can’t measure something, is it worthwhile? What would the NCAA Final Four be if they didn’t...
by Steve Hershberger | Apr 29, 2009 | Content, Thought Leadership
I recall visiting a carnival when I was a kid, maybe 11 or 12. Outside of the fun house was a carney who was barking into a microphone. “Take a visit you’ll never forget. Walk through the Chamber of Horrors and see unspeakable things. Be frightened in ways you...
