by Peter Duckler | Oct 27, 2011 | Community
It’s hard to believe that we still need to make the case for social. Perhaps since we live it and breathe it every day, we just assume that our clients and prospects are all on the same page. Not necessarily. Just this morning, a client put me on the spot and...
by Peter Duckler | Jul 11, 2011 | Community, Content
My workday always started the same: a venti Starbucks with a side of the top dailies. I came into work at least two hours early to allow for time to devour all the news that’s fit to print. After all, reading a broadsheet on the bus was simply not...
by Peter Duckler | May 24, 2011 | Community
It was oh-so-déjà-vu when I returned to the office after attending School of WOM. Just like my mother would do after a long day of classes, my boss asked me: What did you learn today? As if, magically, I had it all figured out. Did I dare quote author and futurist...