by Pam Flores | Nov 30, 2012 | Community
Earlier this month, all of us at ComBlu were all buzzing with excitement as we released our annual research report on the State of Online Branded Communities. Currently in the fourth year, ComBlu’s annual study offers a view of how some of the biggest and most...
by Pam Flores | Aug 14, 2012 | Community
At ComBlu, the dog days of summer means that we are hard at work on our annual research on the State of Online Branded Communities. We are in year four of our study that closely examines the communities and social marketing programs of more than 90 companies – all of...
by Pam Flores | Jun 13, 2012 | Community
My entire life I have been an Olympic Games junkie. No matter if it was the Summer or Winter Games, I found myself counting down the days until the opening ceremonies, and would then watch as much of the competitions, athlete personal interest stories, and news from...
by Pam Flores | Apr 24, 2012 | Content, Thought Leadership
Repositioning a venerable brand needs to both honor its heritage and create a new reality that is credible and disruptive. The disruption breaks the schema that has previously defined the brand, but if the disruption is too far afield, the new positioning will lack...
by Pam Flores | Feb 21, 2012 | Community
ComBlu was recently asked to help a client in the technology industry develop an approach for extending its successful U.S.-based feedback community into a variety of international markets. Intrigued by the assignment, we decided to back up and do a little research...
