by Cheryl Treleaven | Jan 10, 2018 | Content
This post was originally written by ComBlu’s Kathy Baughman and featured on Oracle’s blog, Smarter CX. Machine learning and artificial intelligence will take over mundane tasks across the enterprise, freeing people up for more strategic activities. In...
by Cheryl Treleaven | Nov 27, 2017 | Content
This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences. Online competition is intense. Soon, great content is only going to make it to page 3 of Google. Bigger competitors have more content and better content. And bigger budgets to...
by Cheryl Treleaven | Oct 10, 2017 | Content
This post was written by Steven Keith, Founder of CX Pilots. As the discipline of Customer Experience glides firmly into the mainstream and nearly everyone across marketing, e-Business, and operations are now talking about CX, and how to extract maximum value from...
by Cheryl Treleaven | Jul 25, 2017 | Content
In my professional life, I work with companies looking to create customer experiences that’ll help set them apart from the competition. In the process, we take a hard look at the touchpoints – digital & physical, delivered directly through their staff or...
by Cheryl Treleaven | Jul 12, 2017 | Content
No spoiler alert needed: The major themes of WOMMA’s Talk360 Summit were trust and authenticity. Edelman’s most recent Trust Barometer uncovered that today’s consumers have lost faith with most institutions including government, the news media and business. So who is...