by Cheryl Treleaven | Jun 13, 2017 | Content
With the vastly increasing amount of content that brands must create daily, consistently producing high impact content is a huge challenge – particularly when content is created by many parts of the enterprise. Maintaining content quality standards, instituting...
by Cheryl Treleaven | Apr 18, 2017 | Content
This post was originally written by ComBlu’s Kathy Baughman and featured on, Gather Content. ComBlu is a founding member of The Big Content Alliance (BCA), along with AvenueCX. BCA was formed to help companies evaluate their organizational and operational...
by Cheryl Treleaven | Apr 4, 2017 | Content
In modern marketing, journeys replace the traditional funnel as a more dynamic tool that provides insights into each member of a buying team. The funnel is too linear for today’s more active and self-directed buying cycles. People do not move along the...
by Cheryl Treleaven | Mar 21, 2017 | Content
Data is a natural by-product of today’s modern marketing techniques. Not only do our platforms generate a ton of information about the digital body language of customers and prospects, we can also append additional data through third-party sources and by connecting...
by Cheryl Treleaven | Feb 27, 2017 | Thought Leadership
The tsunami of social platforms and networks for sharing content has greatly expanded the opportunity for “thought leaders” to spread their gospel. But has this proliferation of information provided clarity or is it simply adding more noise than substance? I believe...