by Cheryl Treleaven | Aug 29, 2017 | Community
Engaging and pitching reporters via social media can be a tricky thing, and it is something I’ve largely avoided simply because I was not sure how to go about it. So, I recently participated in a PR News webinar titled “How PR Pros Can Engage with Journalists on Email...
by Cheryl Treleaven | Jul 25, 2017 | Content
In my professional life, I work with companies looking to create customer experiences that’ll help set them apart from the competition. In the process, we take a hard look at the touchpoints – digital & physical, delivered directly through their staff or...
by Cheryl Treleaven | Jul 12, 2017 | Content
No spoiler alert needed: The major themes of WOMMA’s Talk360 Summit were trust and authenticity. Edelman’s most recent Trust Barometer uncovered that today’s consumers have lost faith with most institutions including government, the news media and business. So who is...
by Cheryl Treleaven | Jun 13, 2017 | Content
With the vastly increasing amount of content that brands must create daily, consistently producing high impact content is a huge challenge – particularly when content is created by many parts of the enterprise. Maintaining content quality standards, instituting...
by Cheryl Treleaven | May 16, 2017 | Thought Leadership
A while back I wrote a blog titled The Original Word of Mouth about the power of a phone call as a tool to cut through the electronic clutter in trying to reach reporters. Making phone calls to connect on a deeper level with reporters is something I strongly believe...
