by Cheryl Treleaven | Apr 20, 2018 | Content Strategy
The kick-off keynote at this year’s B2BMX Conference got everybody talking. Brian Solis, who focused on the humanization of B2B Marketing, made several interesting points. Most are summarized in this cartoon that he created. Solis emphasized the need to understand...
by Cheryl Treleaven | Mar 27, 2018 | Content Strategy
One of the best sessions I attended at this year’s B2BMX conference was Ardath Albee’s discussion about content bingeing. Last year, we published a post about Content Bingeing in a B2B World; it was interesting to hear another voice on the topic. One of the...
by Cheryl Treleaven | Mar 20, 2018 | Content Strategy
Noted Futurist Brian Solis told 1,200 attendees at the B2BMX Conference that they should throw out their standard marketing playbook and totally reinvent their strategies for the simple reason that technology has rewired the neurology of our brains and no one is...
by Cheryl Treleaven | Mar 6, 2018 | Content
Envision the modern-day centaur as half human and half machine. In visualizing this, you probably imagined the top half of the human body kluged to a mechanical base. The resulting being could outpace the limitations of human movement with the ability to reason and...
by Cheryl Treleaven | Jan 17, 2018 | Content
This was originally published on kevinpnichols.com, by Kevin Nichols, a Big Content Alliance Partner. One of my favorite LinkedIn influencers, Tom Goodwin, recently wrote in a LinkedIn post: “I think my mega trend for 2018 is just the word “same.” The trends decks I...