At ComBlu, we believe engagement lies at the nexus of conversation, content and community. Our new website reflects that point of view.
The core of the new website focuses on our key areas of expertise:
- Content strategy: Developing and operationalizing your content roadmap to better align with the buyer’s decision journey
- Community building: Stimulating engagement with your communities of interest – customers, influencers, partners or employees
- Thought leadership: Crafting a distinct POV, telling those brand stories where they’ll reach the right audience and in the process, build the social profiles of your experts as the face of your brand
The updated design features a fresh new look and user-friendly navigation, allowing visitors to quickly find pertinent content on our full range of services and aligned customer stories, blog posts and pertinent industry news on each topic.
Ongoing learning and sharing our perspectives is core to what we do. Our flagship thought leadership includes our Content eBooks (The Alchemy of Content and Content Supply Chain), along with our well-known “State of Online Branded Communities” studies and other perspective pieces.
In our Lumenatti blog, we’ll continue to share ideas and emerging concepts to spark conversation and stimulate new thinking.
We are very excited to announce our new site – take a peek and let us know what you think!
Principal
Engaging your customers is at the heart of successful marketing programs. For more than 20 years, Cheryl has been building and executing content and thought leadership strategies designed to do just that. She is excited to be applying that well-honed skill to a help companies like Microsoft, Cisco, 3M, Intel, Capital One and Barclaycard tap into their stakeholder communities and build sophisticated content strategies.
Her experience base spans a range of industries – from technology and financial services to retail, travel, consumer products and healthcare. Cheryl has served as an integral member of her clients’ marketing teams, providing counsel on marketing and brand strategy, thought leadership, media relations, product introductions, and event management.
Prior to joining ComBlu, Cheryl spent 10 years leading corporate marketing for large, complex organizations.
Congratulations on the redesign, it looks fabulous!