by Brian Costea | Jul 24, 2013 | Community, Content
Recently, I attended a conference and heard a speaker say that you should only have two metrics on a dashboard; the rest is just white noise distracting you from the true story of your program. In theory, this is an interesting concept and I agree that a top-level...
by Cheryl Treleaven | Jul 16, 2013 | Community
A state-of-art customer experience considers multiple touch points as a connected whole rather than islands of isolated experience. Many organizations today do a great job managing individual touch points as single moments of truth, but fail to understand their...
by Jennifer Voisard | Jul 2, 2013 | Community
Are you sifting through the new FTC compliance rules for social engagement and trying to figure out what it all means? Really it is all about common sense. If you think about it, the rules are simply designed to keep us transparent as we craft new marketing strategies...
by Cheryl Treleaven | Jun 26, 2013 | Community
As Chicago celebrates its Blackhawks bringing home the Stanley Cup, it’s hard to think about much else today. Or, for the past few weeks, as it happens. Since the series with the Boston Bruins began, fans of both teams have been blowing up my newsfeed and the...
by Colleen Nolan | May 7, 2013 | Community
Last week I was talking with a client about a new community they will be rolling out and their need for a community manager. The conversation went like so many do: “Does this really need to be a full-time person? Can’t someone already on our team take this over?” And,...
by Cheryl Treleaven | Apr 30, 2013 | Community, Content
Okay, it is April. But for the Barclaycard Ring team, this month marked the one-year anniversary since launching its radical “crowd-sourced” credit card. From inception, the Ring’s value proposition centered on creating an experience with cardmembers that was simple,...
