by Cheryl Treleaven | Jul 14, 2015 | Content
Does the marketing world really need another content marketing tool? This was a hotly debated issue at the recent Social Media Strategies Conference in Chicago. Pam Didner, formerly responsible for worldwide social media and content marketing at Intel, had a strong...
by Cheryl Treleaven | Jul 7, 2015 | Community
This post was originally written by Dennis Smith on his blog, thedennissmith.com. Simply put; communities exists so that people can share unique experiences or to solve common problems. However in today’s social world there a lot of faster and more convenient ways of...
by Cheryl Treleaven | Jun 30, 2015 | Content
Today, brands have a big mission for content. As part of the steering committee for a Forbes study called, “Publish or Perish”, we had the opportunity to survey over 300 CMOs and interview another 15 about the role content plays in meeting their business objectives....
by Jennifer Voisard | Jun 23, 2015 | Community, Content
My colleagues and I have been in the tech marketing space for well over a decade. Back in the old days it was simple (ish). We used direct input from our customers to shape different kinds of online communities, build social programs, facilitate face-to-face meet-ups...
by Cheryl Treleaven | Jun 15, 2015 | Branding, Content
Maybe it’s my nature – or maybe it’s a function of being a marketer for 25+ years, but my hype-filter is always on. With hundreds of marketing messages coming my way daily across multiple channels, it’s hard to break through at all, never mind without compelling me to...