by Peter Duckler | May 24, 2011 | Community
It was oh-so-déjà-vu when I returned to the office after attending School of WOM. Just like my mother would do after a long day of classes, my boss asked me: What did you learn today? As if, magically, I had it all figured out. Did I dare quote author and futurist...
by Colleen Nolan | May 18, 2011 | Community
Is offline engagement dead? At last week’s School of WOM in Chicago, I approached one of the speakers after a session to thank him for an interesting presentation. When we shook hands, he said: “Thanks for the eye contact. For more than 40 minutes I only saw...
by Cheryl Treleaven | May 9, 2011 | Community
Lots of people attending SXSW this year were newbies, including me. I came because I was invited to moderate a panel about the growth and impact of social marketing budgets. (more on that in a later post) The speaker packet that came with the job signaled some...
by Steve Hershberger | May 4, 2011 | Content
For many of us, the line between online and off has disappeared. Bandwidth is relatively cheap, public hotspots are almost ubiquitous and mobile technology and infrastructure is rapidly catching up to the hype. I can’t think of a time in the last two years when I...
