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And now a word from our members

by Steve Hershberger | Jan 30, 2013 | Thought Leadership

There are a lot of blogs on social marketing, social media and word of mouth today and like bellybuttons, everyone has an opinion. Here is the thing that has bugged me for nearly the last two years (yes, that is a long time to be perturbed by anything unless you are...

The Paradox of Big Data

by Steve Hershberger | May 22, 2012 | Content, Thought Leadership

  Recently Gartner predicted that by 2017, marketing’s technology spend will exceed that of IT’s within the business enterprise. According to Gartner, 2011 B2B and B2C marketing budgets as a percentage of revenue were almost three times as high (10 percent) as IT...

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