by Cheryl Treleaven | May 12, 2015 | Content
This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences. What happened in 2014 in the field of digital marketing can best be compared with the Law of Bernoulli. This law is very simple to understand: put your foot on a water hose and...
by Brendan Jackson | Jan 22, 2014 | Content
With 2014 being the year of “big data,” hopefully 2015 will be the year where we start using that data as part of our decision making process when creating and executing plans to connect with our targets online. Whether it’s through display advertising, paid search,...