by Cheryl Treleaven | Oct 30, 2018 | Content
This post was written by ComBlu partner Steven Keith, Founder of CX Pilots. Leaders of professional services firms who are tasked with implementing CX programs are often looking for the best way to join the Client Experience movement without too much distraction from...
by Cheryl Treleaven | Apr 20, 2018 | Content Strategy
The kick-off keynote at this year’s B2BMX Conference got everybody talking. Brian Solis, who focused on the humanization of B2B Marketing, made several interesting points. Most are summarized in this cartoon that he created. Solis emphasized the need to understand...
by Cheryl Treleaven | Oct 10, 2017 | Content
This post was written by Steven Keith, Founder of CX Pilots. As the discipline of Customer Experience glides firmly into the mainstream and nearly everyone across marketing, e-Business, and operations are now talking about CX, and how to extract maximum value from...
by Cheryl Treleaven | Jul 25, 2017 | Content
In my professional life, I work with companies looking to create customer experiences that’ll help set them apart from the competition. In the process, we take a hard look at the touchpoints – digital & physical, delivered directly through their staff or...
by Cheryl Treleaven | Jun 23, 2014 | Content
What do you learn when you visit nearly 100 support portals or public knowledge bases (KB) in a short period of time? Here are five observations from just such a recent journey that I took as part of a research project. The experience mostly sucks. My gut tells me...
