by Cheryl Treleaven | Apr 25, 2016 | Content
90% of the CMOs surveyed for the Forbes, Publish or Perish Report, believe that content is essential to drive growth, and 92% believe that personalized experiences will drive value, shorten sales cycles and deepen affinity. By definition, content...
by Cheryl Treleaven | Apr 5, 2016 | Content
Over 100,000 associations in the U.S. today cover virtually every profession and industry but they face remarkably similar issues. We call them the 3 R’s. Regardless of their specific mission, each member of the executive leadership team grapples with the same...
by Cheryl Treleaven | Mar 22, 2016 | Content
This post was originally written by Jennifer Connelly on the WOMMA blog. Kathy is the president and founder at ComBlu. ComBlu specializes in content strategy, influencer marketing and thought leadership programs. Kathy, who is currently a member of the WOMMA Board of...
by Cheryl Treleaven | Mar 8, 2016 | Content
Contextual content marketing is a top agenda item of sophisticated marketers. Delivering content that targets the immediate need of the person looking for information is technically possible. The value of these experiences, however, is dependent upon the quality of...
by Cheryl Treleaven | Feb 23, 2016 | Content
“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times. Why? Could be too little time to fill too many content holes. Too many ‘cooks’ in the content kitchen. We’re often trying to keep...