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Seven Resolutions for Creating Your Social Content Calendar

by Peter Duckler | Dec 11, 2012 | Content

  Share this news. Re-tweet this great testimonial. Pin our new infographic. Instagram our brilliant creative. Promote our contest. Get them to like us – really, really like us. It’s good to be popular. Once the forgotten bunch, social media managers are becoming...

A Thumbs Up is A Terrible Thing to Waste….

by Peter Duckler | Aug 16, 2012 | Content

Considering that South by Southwest® (SXSW®) is the “premier destination for discovery,” why wouldn’t ComBlu be first in line to participate in this cultivating event? That’s why we have sprung into action and developed three intriguing proposals for this year’s...

Brand Advocacy Redux

by Cheryl Treleaven | Jun 26, 2012 | Content, Thought Leadership

A few years ago, engagement was the holy grail of marketing. Brands delivered interactive campaigns designed to stimulate action and interaction: Take a poll, share or upload a photo, join a “community,” create a video, and so on. Unfortunately, the outcome was a lack...

Content Marketing is the New Social.

by Cheryl Treleaven | Mar 6, 2012 | Content, Thought Leadership

I’ve seen the above headline a few places now and at first I sort of scoffed; after all, content marketing has been an accepted marketing practice for decades. In fact, some believe it’s been around since the cave dwellers.“Modern day” content marketing began in 1895...
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