by Steve Hershberger | Feb 23, 2009 | Community
I received a comment from Deb Eastman, the CMO of Satmetrix regarding my recent blog post. Her comment is below: I want to clarify a misperception in your original post, M&Ms is absolutely NOT faking customer engagement. This site is hosted on the Satmetrix...
by Steve Hershberger | Feb 20, 2009 | Community
Ok, I love M&M’s. Who doesn’t. My two year old daughter really loves M&M’s. To her, it’s a food group. Me, if I was trapped on a desert island and could only take one candy, it would be M&M’s. I doubt I will ever be put in a position to make this kind...
by Steve Hershberger | Feb 16, 2009 | Community
Technorati Tags: apple,genius bar,advertising,marketing,customer service,CRM,social media,UGC,youtube,twitter,geico,geico insurance,comblu,marty collins,www.marty-collins.com,www.apple.com,i-phone,customer satisfaction Apple has done an amazing job in creating an...
by Steve Hershberger | Feb 12, 2009 | Community
Recently, I was interviewed by Tom Searcy, the President of Hunt Big Sales. Tom has spent nearly two decades in CRM, having run and sold a large CRM call center and software business. His recent business, Hunt Big Sales helps sales forces from Fortune 500 to high...
by Steve Hershberger | Feb 11, 2009 | Thought Leadership
I decided to do an experiment. I emailed 50 business executives that know and respect. I carefully weighed who to include. The list took two days to assemble. The question was purposely broad and came with a little descriptive help so as to allow for some...
